CASE STUDY

FloraHolland

FloraHolland Reduces Distribution Costs by Optimizing In-Floor Chain Conveyor System

With its miles of buildings, trucks coming and going on three floors, and hundreds of thousands of flowers and plants being handled daily, FloraHolland in Aalsmeer, Netherlands is truly the world’s largest open marketplace and auction.

The FloraHolland auction and sales process has gone digital, just like in any other business. Buyers at the auction used to sit on a stand. From there they would watch the trolleys of flowers and plants slowly pass by the auction clocks. Even today, the trolleys travel over the Dematic in-floor chain conveyor system through the giant halls, several hectares in size.

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